Jagdamba Pearls adapts to the modern jewellery buyer … a legacy in transition

Sri Jagdamba Pearls has long been a guardian of traditional pearl jewellery. It caters to a wide range of customers, with designs that speak to classic elegance as well as contemporary style. The brand’s retail footprint, currently spanning three flagship stores in Hyderabad and a growing presence in Bengaluru, is complemented by a robust online store ‘pearls.com’—and partnerships with major e-commerce platforms.

In March 2025, Sri Jagdamba Pearls made headlines by launching India’s first Pearl Exchange program. An innovative initiative that allowed customers to exchange old pearl and stone jewellery for newer, trendier designs valued at a well-appreciated rate.

“This has been a one-of-a-kind Pearl Exchange program—the first initiative of its kind in India,” says Avanish Agarwal, Managing Partner, Sri Jagdamba Pearls. “We’ve seen pearl values rise significantly in recent years—over 20% appreciation. This initiative empowered our customers to embrace new styles without added expense while preserving the value of their original purchase.”