The Jewels of Emirates Show 2025 in Sharjah, showcases Emirati jewellery designers’ luxurious gold collections and artistic masterpieces, inspired by the UAE’s rich cultural heritage but infused with modern sensibilities.
Organised by Expo Centre Sharjah with support from the Sharjah Chamber of Commerce and Industry (SCCI), the Show displays the finest collections from intricately crafted gold and gemstone designs to diamond-encrusted pieces.
Ahmed Al-Anzan, Director of Public Relations and Development noted that Salem Al Shueibi Jewellery Group introduced a bespoke collection by Emirati designer Shamma Al Hallami. Featuring exquisite pieces reinforcing the brand’s dedication to delivering sophisticated jewellery that appeals to diverse clientele.
Mohammed Tamjid Abdullah, Deputy CEO of Jawhara Jewellery, highlighted that the company’s participation in the exhibition reflects its commitment to creativity and innovation in jewellery design. He pointed out that Jawhara Jewellery showcases a selection of meticulously crafted pieces that combine artisanal expertise and craftsmanship with modern aesthetics.
Emirati designer Mohammed Mutawa, founder of AZANA Jewellery, stated that the brand’s debut participation in the exhibition aims to introduce contemporary designs that blend elegance with innovation. He emphasised that this participation not only reflects his passion for jewellery design but also facilitates direct engagement with customers and industry professionals, allowing for deeper market insight. He views Jewels of Emirates Show as a pivotal starting point in his journey to refine and expand his design.