KISNA unveils advance Booking Plan to lock Gold prices

KISNA Diamond and Gold Jewellery has introduced a Gold Rate Protection Plan to help customers manage gold price fluctuations and plan purchases ahead of Akshaya Tritiya. The initiative allows customers to lock in prevailing gold rates by booking jewellery in advance during a limited promotional period. The plan is designed to provide price clarity and flexibility during a key buying season.

Under the scheme, customers can secure the gold rate by paying a 25 per cent advance on selected jewellery. The plan is valid until April 19, aligning with the Akshaya Tritiya period. Buyers can choose their jewellery in advance and complete the final transaction on the festive day.

The pricing structure ensures customers are billed at the lower of the gold rate on the booking date or the invoicing date. This is aimed at protecting buyers from price volatility while offering flexibility in purchase timing. The offer applies to both gold and diamond-studded jewellery and is available across all KISNA exclusive brand outlets. It is targeted at festive and wedding purchases and does not cover investment-focused products such as coins or bullion.

This is the first time the company has introduced such a plan. KISNA expects it to contribute around 25 per cent of its monthly business, supported by early consumer response and increased awareness closer to the festive period.

Ghanshyam Dholakia, Founder and Managing Director, Hari Krishna Exports and KISNA Diamond and Gold Jewellery, said, “In a volatile gold price environment, the industry is seeing increasing unpredictability in purchase cycles, especially around key festive periods. For us, Akshaya Tritiya contributes nearly 15 per cent to 18 per cent of our annual revenue, making it a critical business window. Structured offerings like the Gold Rate Protection Plan help bring greater visibility to demand while encouraging advance bookings and strengthening conversions during this period.”