Kultivate Karats launches flagship outlet in Tricity, showcasing Lab-grown diamonds

Bengaluru-based lab-grown diamond brand Kultivate Karats has expanded its footprint by opening a flagship large-format jewellery store in the Tricity area. The inauguration, graced by actress and Bigg Boss Season 14 winner Rubina Dilaik, highlighted the growing appeal of sustainable and eco-friendly diamonds.

The store aims to cater to increasing consumer demand for high-quality yet affordable jewellery made with lab-grown diamonds, marking a significant milestone for the brand and the local jewellery market.

Kultivate Karats partners with a Chandigarh-based entrepreneur to strengthen its presence in North India. Kubix Jewels LLP, the Bengaluru-based parent company of Kultivate Karats, has collaborated with Deepak Gupta, a jewellery industry veteran from Chandigarh. This joint venture combines Kubix Jewels’ expertise in lab-grown diamonds with Gupta’s local industry acumen to create a strong regional presence.

The store promises a wide range of premium jewellery options for Tricity consumers seeking innovative and eco-friendly alternatives. The new outlet reflects the growing market for eco-friendly and cost-effective diamonds. Lab-grown diamonds are chemically identical to mined diamonds but are produced through sustainable methods, reducing environmental impact.

Experts held an awareness session to promote understanding of lab-grown diamonds as part of the launch event. These sessions emphasized the benefits of lab-grown diamonds, including their ethical production, affordability, and impeccable quality. Such initiatives aim to bridge the knowledge gap and encourage consumers to make informed choices.

Lab-grown diamonds are produced in controlled environments, eliminating the ethical concerns and environmental damage associated with traditional diamond mining. With increasing consumer awareness, lab-grown diamonds are expected to reshape the jewellery industry globally.

The new store marks a significant step for both the brand and local consumers. The launch represents Kultivate Karats’ ambition to establish itself as a leader in the lab-grown diamond market.

For Tricity residents, the store offers access to innovative and sustainable jewellery options, redefining luxury shopping experiences. This move is anticipated to set a precedent for other jewellery brands to follow suit in promoting sustainability and affordability.