Lab-grown diamond jewellery brand Keemti to expand to more than 30 cities by September 2026

Nikhil Kamath-backed lab-grown diamond jewellery brand Keemti is looking to expand its retail presence in India to more than 30 cities by September. The direct-to-consumer brand currently has stores in Mumbai, Pune, Indore and Delhi, along with an e-commerce presence. 

Founded by Armaan Kothari, Keemti is built on his family’s 35 years of experience in diamond manufacturing and exports through Kothari Group. The company follows a direct-to-consumer model, selling lab-grown diamond jewellery through its own retail and online channels.

The brand is offering lab-grown diamonds at Rs 30,000 per carat, compared with the Rs 40,000 per carat price cited for similar products in the market. Its business model focuses on reducing intermediaries between manufacturing and the final customer.