Lukson celebrates this Valentine’s Day with the launch of ‘Love-Lore’

As Valentine’s Day approaches, Lukson unveils ‘Love-Lore’, a thoughtfully designed Valentine’s collection that captures the poetry of connection through contemporary design and crafted brilliance.  Crafted in luminous 18K Gold Vermeil, with solid gold metal options available,  and adorned with SGL-certified lab-grown diamonds, each piece in the collection reflects a modern understanding of romance. Clean lines, symbolic heart motifs, infinity silhouettes, and fluid forms come together to create jewellery that feels intimate yet elevated. These are pieces designed not only to be gifted, but to be lived in, and cherished for years.

From delicate pendants like Everlasting Heart and Love Capsule to expressive rings such as Infinite Us and Endless You, the collection tells stories of shared beginnings. Couple bands, including Forever Wave and Always Chosen celebrate, while bracelets like Beating Heart add effortless sparkle to everyday moments.  With prices beginning at ₹4,249 and exclusive Valentine’s offerings across the range, Lukson makes it possible to celebrate meaningfully without compromise. 

Lukson’s lab-grown diamonds are chemically and visually identical to mined diamonds, yet significantly more sustainable. By cultivating its own diamonds and operating through a vertically integrated model, the brand ensures complete transparency from creation to consumer.

Speaking on the launch, Anand Lukhi, Co-Founder and CEO of Lukson, shares, “Love today is intentional. It is about partnership, equality, and shared values. With Love-Lore, we wanted to design pieces that represent that shift. Jewellery should feel meaningful and mindful at
the same time. Lab-grown diamonds allow us to celebrate romance beautifully while staying aligned with a more sustainable future.”
Co-Founder Vedant Lukhi adds, “Valentine’s Day is an opportunity to pause and honor the bonds that shape us. Whether it is a new beginning or a promise renewed, we wanted Love-Lore to offer something deeply personal. Each design carries emotion, but it also carries our
commitment to craftsmanship, transparency, and modern luxury.”

The Brand operates from 4 retail stores across Mumbai, Hyderabad, Pune and Noida and has 12 upcoming stores in Gurgaon, Delhi, Hyderabad, Mumbai, Chennai and Ahmedabad. More than a seasonal offering, Love-Lore represents a broader cultural shift. It speaks to a generation that values authenticity over extravagance and sustainability over excess. It is for those who believe love should shine brightly, but responsibly.