Lukson:  Championing everyday luxury with Lab-Grown Diamonds

Lukson, the next-generation fine jewellery brand from the JK Star Group, today announced the appointment of celebrated actress Vaani Kapoor as its official Brand Ambassador. With this partnership, Lukson strengthens its vision of making sustainable, design-led, and affordable luxury jewellery a part of everyday life for modern India.

Founded in 2024 by third-generation diamantaire Anand Lukhi and co-founder Vedant Lukhi, Lukson was born with a bold mission to shift the diamond conversation from mined opulence to mindful beauty. Backed by the 34-year legacy of the JK Star Group, which includes natural diamonds, luxury jewellery, and pioneering lab-grown diamond ventures, Lukson is India’s first D2C brand to fully own its supply chain, ensuring transparency, quality, and unmatched value.

Anand Lukhi, Founder & CEO, Lukson, said: “At Lukson, we are redefining what luxury means for today’s consumer. For us, true luxury is sustainable, transparent, and designed for the everyday. Vaani Kapoor perfectly captures this spirit. She represents a generation that embraces individuality while making conscious choices, which is exactly what Lukson stands for. Through this partnership, we aim to inspire India to see lab-grown diamonds not just as an alternative, but as the future of fine jewellery.”