Malaysians turn to gold-plated jewellery for affordability as prices soar;

Malaysians turn to gold-plated jewellery for affordability as prices soar; but pure gold jewellery for investment purposes is still the choice

Of late, the surge in value has also sparked growing interest in alternative forms of gold, such as gold-plated jewellery, which is increasingly popular among everyday consumers for its affordability and attractive designs.

However, theInvestment-grade jewellery, which is typically made from 916 gold (22K) is still the choice for serious investors who prefer pure 999 gold (24K), usually in the form of solid bars or chains. Having started her collection in her teenage years, a buyer now focuses on acquiring gold bars and chains, viewing them as long-term assets. Another gold enthusiast began collecting gold in 2020 when prices were around RM275 per gram, especially buys gold bars, but now  prefer using bank schemes where gold is accumulated by the gram and store it safely at the bank. 

Yes, the price has gone up, but that shouldn’t discourage people. Gold is one of the few investments that reward you fairly, and you don’t need a course to get started. For many other buyers, gold is both a passion and a financial strategy.

Global gold prices hit a new high last week, trading at more than $3,350 (RM14,765) an ounce, creating a buzz online and reinforcing gold’s enduring appeal among collectors and investors alike, and jewellery designs are eye-catching and appealing, particularly for daily wear.