Messika—French luxury jewellery brand plans to target Indian buyers

Indian consumers, for generations,  have viewed jewellery through a dual lens—its value as an investment and its visual appeal. Traditionally, gold held centre stage, prized for both weight and cultural symbolism.

However, with evolving tastes, particularly in metro cities, preferences are shifting toward modern aesthetics and expressive design. Tapping into this evolution is French luxury jewellery brand Messika, founded by designer Valérie Messika, which aims to blend bold, contemporary diamond creations with India’s deep-rooted love for adornment.

“Traditionally, gold has long been seen as an investment in India, and rightly so, given its cultural significance. But I also see a shift happening,” says Valérie, also the brand’s artistic director, speaking from her Delhi store located in the upscale Chanakya Mall. Younger generations are embracing diamonds and design-driven pieces as a way to express themselves. They value aesthetics, wearability, and personal identity, not just weight. This is exactly where Messika fits in: offering jewellery that is both precious and deeply contemporary.”