New wave of Lab Grown Diamond Jewelry led by Ivana Jewels

Ivana Jewels is actively expanding into new markets to meet rising consumer demand. The brand has recently opened new stores in Pune and Lajpat Nagar, further strengthening its reach in major jewellery hubs. Looking ahead, Ivana Jewels is set to expand into additional cities such as Thane and Hyderabad in the coming months, reflecting its commitment to making lab grown diamond jewellery accessible to a wider audience across India.

Earrings remain one of the most popular jewellery categories. From classic diamond stud designs to elegant solitaire diamond earrings, buyers are choosing pieces they can wear daily. And, rings continue to dominate the jewellery market, driven by both engagement and fashion trends. The lab-grown diamond ring is one of the most searched categories, especially among younger buyers.

Wedding jewellery remains one of the most important segments in India. However, modern brides are moving toward lighter, more wearable designs.Today’s buyers often combine traditional elements with modern diamond jewellery, creating a balanced and personalized bridal look.