On International Women’s Day, Kisna Diamond and Gold Jewellery turns ‘Radha’ 

Kisna Diamond and Gold Jewellery temporarily changed its name to ‘Radha Diamond and Gold Jewellery’ on International Women’s Day, launching a campaign designed to celebrate the strength and influence of women.

Stores also hosted Women’s Day engagements aimed at celebrating women within local communities. Employees participated by wearing name badges recognising the most influential women in their lives, whether mothers, daughters, sisters, partners or mentors.

The campaign aimed to move beyond conventional Women’s Day messaging by embedding the theme of womanhood into the brand’s identity, albeit briefly, across its retail network and communications.

“Women shape our lives in profound ways, often guiding families and communities with quiet strength,” said Hari Krishna Group and Kisna Diamond and Gold Jewellery founder and managing director Ghanshyam Dholakia. “By adopting the name Radha for a day, we wanted to make a meaningful gesture that honours the spirit of womanhood.”