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July 3, 2026OYO Founder Ritesh Agarwal invests in lab-grown diamond brand Emori
Ritesh Agarwal, Founder and Group CEO of OYO, has invested in Emori, a Gurugram-based lab-grown diamond jewellery startup. The investment was finalised during the fifth season of the television show Shark Tank India.
Along with other investors including Anupam Mittal, Amit Jain, and Namita Thapar, Agarwal participated in a funding round that secured ₹3 crore for the company. The deal values the business, operated by Arja Technologies Private Limited, at approximately ₹50 crore.
Emori positions itself as an online-first brand targeting younger consumers, specifically millennials and Gen Z, by offering lab-grown diamond jewellery set in 14-carat and 18-carat gold. The funding allows the company to scale its operations, with plans to expand its physical retail presence, strengthen inventory, and reach a wider market.
By targeting a price-conscious but design-oriented demographic, the company is tapping into the growing demand for accessible luxury. The firm has reported growth in revenue over the last fiscal year and is focusing on increasing its market reach through an omnichannel approach, combining online sales with its physical store presence.
