PC Jeweller to help 1,000 goldsmiths in UP(India) to become entrepreneurs

PC Jeweller Ltd on Saturday said it will help 1,000 certified goldsmiths in Uttar Pradesh to become entrepreneurs by providing them support in branding, design, and marketing activities. In a statement, Delhi-based PC Jeweller Ltd said it has collaborated with the ‘CM Yuva Udyami Yojana’ to empower and transform PM Vishwakarma-certified Goldsmiths (Sunar) into jewellery entrepreneurs and organised retail partners.

PC Jeweller will work closely with the CM Yuva Udyami framework and implementing partners to handhold and upgrade 1,000 PM Vishwakarma-certified goldsmiths in rural and semi-urban Uttar Pradesh in Phase-1. It would support over 5,000 such artisans across the country.

The company will provide them access to “branding, design support, modern retail practices, digital skills, and organised market linkages”, it added. There are more than 85,000 certified and verified PM Vishwakarma goldsmith artisans across India.

PC Jeweller MD Balram Garg said, “PM Vishwakarma and CM Yuva Udyami Yojana have created a historic opportunity to recognise and uplift traditional artisans. We are honoured to partner in this mission to help goldsmiths (Sunars) move from informal, scattered operations to organised, high-value entrepreneurship with better designs, better technology and better income stability.”