PGI:  Platinum jewellery remains resilient in world markets 

Amid record precious metals pricing and shifting luxury demand dynamics, platinum jewellery is demonstrating notable resilience, supported by substitution trends versus gold and continued strength in the bridal and high-end segments, industry organisation Platinum Guild International (PGI) avers.

Speaking at a recent platinum group metals panel during the Mining Indaba event, PGI CEO Tim Schlick offered key insights into the global jewellery market. He noted that while the recent price rally presents notable challenges for the sector, platinum has demonstrated resilience and is successfully capturing opportunities arising from sustained high gold prices. According to Schlick, the bridal and high-end jewellery segments remain particularly robust, with strategic marketing initiatives continuing to deliver strong results across key markets.

Schlick pointed out that, in the US, a broader consumer shift toward spending on precious metals over diamonds – accelerated by the growing market share of lab-grown diamonds – has benefited platinum.