Platinum jewellery markets surge globally as gold prices soar

Industry data reveals that platinum jewellery demand reached 1.2 million ounces in the first half of 2025—the highest level since 2015—demonstrating the sector’s robust recovery despite broader economic uncertainties. The dramatic rise in gold prices reaching all-time highs has fundamentally altered the value equation for precious metal jewellery consumers. As gold prices climbed above $3,800/oz in late September 2025, platinum’s relative affordability at approximately $1,450/oz has created an attractive alternative for price-conscious buyers seeking luxury metals.

The global platinum jewellery market is experiencing a remarkable resurgence as gold prices continue their upward trajectory to unprecedented heights. With gold reaching over $3,800/oz in September 2025, a significant price disparity has emerged, creating a compelling value proposition for platinum jewellery among consumers worldwide. This evolving landscape has prompted retailers across markets to expand their platinum offerings, recognising both growing consumer demand and the potential for improved profit margins compared to gold items at current market prices.

Beyond price considerations, consumers are increasingly appreciating platinum’s superior material properties, including:

Greater durability and scratch resistance compared to other precious metals

Hypoallergenic qualities making it suitable for sensitive skin

Natural white color that doesn’t require rhodium plating

Higher density providing a substantial, premium feel

Market analysts note that this shift represents more than temporary price sensitivity. It signals a potential long-term rebalancing in consumer preferences within the precious metals analysis jewellery sector.