QWEEN launches Hyper-Realistic 3D Jewellery virtual try-on for Indian shoppers with Perfect Corp.

Perfect Corp. the global leader in AI and AR technology, today announced a partnership with QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, offering 100% natural diamonds and gemstones and 7 Colours of Gold, to launch an immersive 3D Virtual Try-On experience across QWEEN’s digital platform.

Powered by Perfect Corp.’s Web Consultation Mode for Jewellery, the experience allows shoppers to see rings, earrings and bracelets on themselves in real time, helping them better understand how each piece looks, catches the light and complements their personal style before purchase.

For QWEEN, the realistic representation of colour, texture and reflection is particularly important, given the brand’s breadth of 100% natural diamonds and gemstones and its 7 Colours of Gold. The solution allows customers to move from simply viewing a piece to experiencing it on themselves, supporting more informed and confident purchase decisions

Speaking about how the partnership responds to the evolving expectations of jewellery customers, Alice Chang, Founder and CEO of Perfect Corp., said, “India’s jewellery market is rooted in craftsmanship, personal expression and trust, and shoppers increasingly expect digital experiences that reflect those same qualities. By combining hyper-realistic AR try-on with a scalable 3D authoring workflow, QWEEN can bring the material detail and personality of each piece to life online while retaining the speed and control needed to grow its digital assortment.”

QWEEN is India’s first self-discovery experiential luxury jewellery brand, redefining jewellery shopping for the modern Indian woman by replacing intimidation with the joy of exploration.