Senco Gold & Diamond launches festive campaign ‘Shagun Collection’ this Dhanteras

This Dhanteras, Senco Gold & Diamonds, India’s most trusted jewellery house, unveils the Shagun Collection, a carefully curated range of jewellery in yellow gold, diamond, antique, and polki, designed to add a meaningful touch to festive celebrations.

To mark the launch, Senco Gold & Diamonds brings alive the festivities through a sparkling campaign featuring Kiara Advani. The campaign unfolds as a poetic celebration of togetherness – where every shimmer of gold mirrors the glow of love, and every piece of Senco jewellery becomes a keeper of memories. Set against the luminous backdrop of Diwali and Dhanteras, the narrative brings alive intimate, heartwarming moments shared among families and loved ones: a husband’s surprise, a mother-daughter ritual, a grandmother’s diya -tradition.

Speaking at the launch, Ms. Joita Sen, Director, Head of Marketing and Designs, Senco Gold & Diamonds, said, “Dhanteras is a time of joy, love, and new beginnings, a season that brings families together and turns simple moments into cherished memories. Through the campaign, we wanted to capture the heart of these celebrations – the excitement of giving, the warmth of family traditions, and the meaningful gestures that make this festival so special.