Shanaya Kapoor and Isharya Co-Founder- Gauri Tandon launch brand Indinoor

Indinoor, a new brand from the House of Isharya, offers a vibrant, contemporary take on culture. Co-created by rising Bollywood actor Shanaya Kapoor, it blends India’s rich artisanal legacy with an understanding of how today’s generation wants to wear tradition — lightly, playfully, and on their own terms.

With Indinoor, the intent is not simply to look back, but to open up the glamour and tradition of India’s storied craftsmanship to a new generation — making it relevant, wearable, and real.

“My vision is to create something for women who appreciate Indian craftsmanship but want pieces that are easy, fun, and fit effortlessly into their style — jewellery you actually want to wear,” says Shanaya Kapoor. “We’ve grown up seeing jewellery locked away or worn only on special occasions. Indinoor changes that — it’s about celebrating your style, choosing joy in the everyday, and making Indian jewellery truly your own,” she adds.