Solitario opens it premier lab-grown store in Kuala Lumpur

Solitario, India’s premier luxury lab-grow diamond brand, has announced the grand opening of its first flagship store in Malaysia. Located within the prestigious Seibu shop-in-shop store at the TRX Exchange Mall in Kuala Lumpur, the 1000-square-foot space marks a significant milestone in the brand’s ongoing international expansion.

With the global jewellery market increasingly turning towards sustainable luxury, Solitario has rapidly positioned itself as a leader in the lab-grown diamond sector. Facilitating the strategic expansion, Shreya Gems has acquired the franchise rights for Solitario Diamonds in Malaysia.

Ricky Vasandani, CEO, Solitario, said, “We’re excited to introduce our lab- grown diamonds to Malaysia. The market here is exceptionally promising, and we anticipate a 100% increase in growth in the coming years.”

As consumer preferences shift, there is growing interest in lab-grown diamonds, especially among younger, eco-conscious consumers who prioritize sustainability without sacrificing quality or design.

Solitario’s new Kuala Lumpur store is set to meet the demand for elegant, ethically sourced, and innovative jewellery.

Speaking about the franchise, Purav Shah, MD, Shreya Diamonds said,” Solitario’s designs embracing global contemporary trends, combining sophistication with sustainability. As the demand for lab-grown diamonds continues to rise, this strengthens our commitment to staying at the forefront of design and luxury.”