Strong jewellery demand in India is expected during this festive season

As India enters the festive and wedding season, jewellery demand is expected to rise, driven by cultural traditions, investment considerations, and a growing preference for lightweight and design-forward pieces. Reflecting this shift, Ankur Daga, Founder and CEO of Angara, highlighted the increasing popularity of lighter and mixed-metal jewellery.

“Price-conscious buyers are gravitating toward lightweight gold and silver jewellery, while lab-grown diamonds are gaining traction due to their affordability and design versatility,” he said. Daga added that gold-heavy jewellery studded with select gemstones continues to appeal to consumers seeking long-term value.

Parag Shah, CEO of KISNA Diamond and Gold Jewellery, emphasised that wedding jewellery remains a key driver. “Alongside investment-led purchases, there is an increasing demand for lightweight, design-forward pieces that appeal to younger buyers seeking everyday elegance with practical price points,” he noted.

MP Ahammad, Chairman of Malabar Group, observed similar trends. “We have seen a visible rise in demand for lightweight and lifestyle-oriented jewellery, particularly among millennials and Gen Z. At the same time, traditional bridal sets remain strong, as new-age brides combine classic and contemporary pieces for wedding celebrations,” he said.