Tanishq sees sales growth through gold exchange programme

Amid high gold prices, Tanishq sees growth through the gold exchange programme. Gold prices have grown nearly 43 per cent this year from ₹77,913 per 10 grams in January to ₹1,11,350 at present

Tanishq has seen a sharp rise in consumers trading old gold for new purchases. The jewellery major reported a 69 per cent surge in gold exchange sales during the second quarter, with the trend now emerging as a long-term consumer behaviour shift rather than a festive spike, said Arun Narayan, Senior Vice-President, Tanishq. Gold prices have grown nearly 43 per cent this year from ₹77,913 per 10 grams in January to ₹1,11,350 at present.

Within the company’s mix, gold jewellery sales rose 13 per cent, coins surged 65 per cent on investment-led demand and studded jewellery grew 16 per cent. Narayan said while volume growth across the industry remained subdued, Titan recorded a marginal increase in the number of buyers. “We’ve seen buyer growth, not a decline, which underscores the resilience of jewellery as a category even amid price volatility,” he said.