Titan Company’s luxury jewellery brand Zoya is aiming to clock ₹400 crore revenue this fiscal as the brand has emerged as a leader in the luxury jewellery industry in India.
Overall luxury jewellery segment is doing very well, and Zoya, which has been nurtured over 15 years, has become a leader in the segment in the country by far. Even in comparison to Western luxury brands which are here, Zoya is significantly ahead, said Ajoy Chawla, CEO, Jewellery Division, Titan.
Currently, Zoya contributes less than 1 per cent of the total jewellery business in Titan. “That is not the bigger piece. Actually, it is the jewel in the crown, if you think of it. Zoya is an exquisite brand which appeals to very discerning customers and is highly specialised. The rest of the Titan Company is not into luxury. Most of it is in lifestyle and branded lifestyle, but in the mid-premium to premium space, whereas Zoya is the only brand in the luxury space,” Chawla added.
Apart from Zoya, the company’s jewellery division has brands Tanishq, Mia by Tanishq and CaratLane.