TaTe Diamonds names Lauren McCawley Global Director of Brand Marketing & Public Relations; Company Expands into the U.S. with new leadership, Mine-to-Finger Diamonds from Namibia

TaTe Diamonds, a leading Namibian Diamond Trading Company (NDTC) EDP Client, has announced the appointment of Lauren McCawley as Global Director of Brand Marketing & Public Relations. In her new role, McCawley will spearhead the company’s brand development and U.S. expansion, which includes the opening of its first high-end retail showroom in Buckhead, Atlanta, and will launch an exclusive e-commerce platform offering only the finest Namibian diamonds and fine jewelry directly to U.S. consumers.

TaTe Diamonds is known for their rare, superior quality stones, offering the only mine-to-finger diamonds in the global market. Mined, cut, and polished exclusively in Namibia, these diamonds bypass the traditional 15-step supply chain process, ensuring greater transparency and traceability. Namibian diamond rough is 95% gem quality, making it the highest quality rough in the world. The majority of TaTe’s diamonds are sustainably sourced from the ocean floor through a process called ‘diamond recovery,’ pioneered by Debmarine Namibia. Additionally, TaTe sources diamonds from NamDeb, which conducts land-based exploration, mining, and rehabilitation operations, all with a commitment to environmental sustainability.

“We are thrilled to welcome Lauren McCawley to the Tate Diamonds team, said taShi Shiimi-ya-Shiimi, Managing Director of Tate Diamonds. “Her fine jewelry expertise, storytelling talent, and strong industry connections will be instrumental in driving our U.S. expansion and sharing the unmatched quality and heritage of Namibian diamonds.”

McCawley, the founder of Carbon West, a Malibu-based brand communications firm, brings nearly two decades of experience in the jewelry and entertainment industries. A respected leader in the jewelry community, McCawley is the immediate past president of the Women’s Jewelry Association – Los Angeles chapter and serves on the board of the 24 Karat Club of Southern California. She is frequently quoted as a jewelry expert in major media outlets like E! News and Brides Magazine and has been a guest speaker at JCK Las Vegas and the Gemological Institute of America. She is an alumna of Pepperdine University, Vanderbilt University, and the Gemological Institute of America.