TEILOR Group’s jewelry brand DAAR selects Irina Rimes as brand ambassador

DAAR, the jewelry brand that is part of the TEILOR Group, proudly announces the beginning of its collaboration with Irina Rimes, who joins as brand ambassador. With a portfolio centered around lab-grown diamond pieces, DAAR offers jewelry with a modern, versatile design. The brand is aimed at a young audience open to new experiences in the world of jewelry, and it redefines millennial luxury through an approachable and authentic lens.

In this context, choosing Irina Rimes as the image of the brand feels natural, and the collaboration marks a new rhythm in DAAR’s evolution, bringing together two creative worlds that resonate with the same emotions. Authenticity, creativity, and versatility, traits that define Irina Rimes, are also the foundation of the new brand. DAAR is the first brand in Romania to introduce lab-grown diamond jewelry to the market, and it is part of the TEILOR Group.