The Diamond Store combines craftsmanship with sustainability

Twenty years ago, in the heart of the UK’s capital city, The Diamond Store was launched online by co-founders Gary Ingram and Jeremy Kanzen; a venture motivated by Gary’s personal experience shopping for an engagement ring. With a strong background in internet marketing and communication with friends in the jewelry trade, Gary and Jeremy identified a clear gap in the diamond market; not only did it seem unnecessarily complex and loaded with confusing technical jargon, but it also lacked transparency, both online and in stores.

With an impressive selection of alluring jewelry, The Diamond Store’s core offerings include engagement rings, eternity rings, wedding rings, bracelets, necklaces, and rotary watches, alongside gemstone jewelry, such as sapphire and aquamarine, to complement its diamond-based products.

Not only is The Diamond Store one of the few brands offering these rare colored lab-grown diamonds, enabling accessibility through technology, it has unbeatable sustainability credentials and demonstrates true commitment to environmental initiatives.As an early adopter of e-commerce back in 2006, the company demonstrates multiple business model strengths. Direct-to-consumer pricing gives it an advantage, positioning itself as more affordable than high street rivals, while simultaneously utilizing multi-channel marketing