Tibarumal Jewels launches lab-grown diamond jewellery brand Elevé Diamonds

The fine jewellery brand Tibarumal Jewels of South India has expanded its presence in the lab-grown diamond market with the launch of its new label Elevé Diamonds. The move marks Tibarumal Jewels’ shift from a heritage jewellery brand to expanding into the contemporary, global market.

Elevé Diamonds uses advanced CVD (Chemical Vapor Deposition) technology to create its lab-grown diamonds, which are IGI-certified. The brand targets the accessible luxury segment of the market and counts collections including ‘Nizam’ and ‘Victorian Polki.’

Based in Hyderabad, Elevé Diamonds has debuted with flagship stores in Kokapet, Kompally, and Warangal, and has plans to open at more locations. Next year, the brand will expand internationally with the aim of building a strong global presence.

“Luxury today isn’t about indulgence, it’s about intention,” said the brand’s CEO Prajay Maganlal. “ At Elevé, we’ve reimagined the experience of the family jeweller, where trust and warmth meet exquisite design and modern craftsmanship. Every collection is thoughtfully created to make our jewellery feel closer, more personal, and effortlessly accessible, an experience that celebrates both brilliance and conscience.”