Titan to reveal its LGD strategy soon: CK Venkataraman – MD

Titan Company does not see lab-grown diamonds (LGD) as a major risk, and the company will reveal its LGD strategy in due course, says Managing Director CK Venkataraman.

While acknowledging the significant visibility and activity in the lab-grown diamond market, Venkataraman stated that actual performance may not match the hype. On the ground, consumer interest remains higher for natural diamonds.

“Even in concentrations where we have a lot of lab-grown stores around us, we are not yet seeing any major conversation around LGD. People are appearing to be more interested in reconfirming that they are buying naturals as opposed to wanting to buy LGDs, but honestly, early days,” he said.

Venkataraman highlighted the strong demand for Titan’s jewellery brands and the growth potential, driven by industry formalisation and rising customer incomes. While gold price fluctuations remain a risk, he remains optimistic about the growth trajectory.

On studded jewellery, he explained that Titan is focused on growth rather than its share in the overall jewellery mix, as long as total sales and gross margins continue to rise.

“We are not so much bothered about the share of studded jewellery as much as the growth in the studded jewellery category, as long as it is in a respectable level, which it was in October-December 2024 (Q3FY25),” he said.