Vummidi Bangaru Jewellers unveils the Grand Jhumka Festival

As a fifth-generation family-run brand, Vummidi Bangaru Jewellers (VBJ) takes pride in its historic legacy, most notably as the makers of the Sengol (sceptre), a sacred symbol of India’s democratic traditions, rediscovered after 72 years and now enshrined in the new Parliament beside the Speaker’s chair. The Jhumka Festival continues this legacy, honouring the timeless beauty and enduring versatility of one of India’s most iconic jewellery forms.

Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “For 125 years, VBJ has honoured India’s jewellery traditions while evolving with changing times. This festival elevates the jhumka from a staple to a hero piece – crafted for movement, identity, and expression.”

Jithendra Vummidi, Managing Partner, VBJ Since 1900, added, “A jhumka is more than an ornament – it holds memory, character, and emotion. With this festival, we celebrate a form that resonates across generations, offering timelessness with relevance.”

With standout craftsmanship that includes South Indian close settings, coloured stone accents, motion-friendly tassel designs, and weight-optimised forms, the collection blends luxury with everyday wearability. Adding a playful, nostalgic touch, the campaign tagline “Jhumka gira re…VBJ ke bazaar mein” connects across generations with charm and wit. The VBJ Jhumka Festival Collection will be available at all VBJ stores and online, with select customisation options continuing the brand’s tradition of excellence and bespoke service.