World’s longest diamond necklace set to break Guinness record at 55th Watch and Jewellery Middle East Show in Expo Sharjah

With support from the Sharjah Chamber of Commerce and Industry (SCCI), the 55th Watch and Jewellery Middle East Show in Expo Sharjah is slated for May 28 to June 1, 2025.  The exhibition offers a strategic platform for showcasing exquisite and intricately crafted jewellery creations and luxurious watches. It stands as one of the region’s largest and most prominent gatherings for jewellery designers and industry leaders.

Recognised as a strategic launchpad for exclusive designs and high-end innovations, the Watch and Jewellery Middle East Show continues to draw the interest of elite designers and key global jewellery markets. The 55th edition will bring together more than 500 local and international exhibitors, representing major global companies and high-end brands in luxury gold jewellery, exquisite timepieces, and precious gemstones, in addition to 1,800 high-profile designers, manufacturers, and industry experts.

As part of its exhibition showcase, Amaar Jewels will present a record-breaking 108-meter diamond necklace, designed to enter the Guinness World Records. The piece incorporates more than 600 lab-grown diamonds, precisely set in 18-karat rose gold, representing a fusion of luxury aesthetics and cutting-edge production techniques. The official Guinness assessment is set to take place on the first day of the 55th Watch and Jewellery Middle East Show.