Zen Diamond plans with ambitious expansion across India

Zen Diamond, a prominent diamond jewellery brand, is setting its sights on a substantial expansion across India, planning to launch 100 stores by 2030. This move will predominantly target premium malls, aligning with international brand standards, according to Neil Sonawala, Managing Director of Zen Diamond India.

In addition to physical outlets, Zen Diamond is venturing into e-commerce and collaborating with Pernia’s pop-up. With 75-80% of their offerings showcasing international designs, the brand also integrates Indian elements into 20% of its collection, reflecting modern and Indo-Western styles for diverse customer preferences.