‘Bhima Brilliance diamond festival’ runs across all Bhima stores from Dec 8 to Jan 11, 2026

Bhima Gold, has announced the launch of its “Bhima Brilliance Diamond Jewellery Festival,” a seasonal retail campaign timed with the return of Non-Resident Indians (NRIs) during the festive season. Now a bi-annual tradition, the festival aims to position Bhima as the go-to destination for premium diamond jewellery in December, a period that historically sees high diamond demand from visiting NRIs.

The campaign runs from December 8, 2025, to January 11, 2026, across all Bhima stores. It will showcase exclusive diamond collections, contemporary designs, and exquisite solitaires that blend global styles with Indian heritage. Customers can also enjoy December-only advantages, including special offers on select diamond ranges, attractive pricing, and tailored purchase values for international shoppers.