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Aukera raises ₹90 Crore to accelerate retail expansion across India

Aukera, one of India’s leading premium lab-grown diamond jewellery brands, today announced that it has raised Rs. 90 crore in fresh funding, led by existing investor Alteria Capital, along with InnoVen Capital, Lighthouse Canton and a leading bank.

In the year since its last raise, Aukera has grown from 13 to 35 company-owned stores, expanding beyond Bengaluru, Hyderabad and Delhi NCR into cities including Pune, Lucknow, Dehradun and Vizag,  one of the fastest retail scale-ups in Indian fine jewellery, and a genuinely national footprint. The new capital will fuel the next phase of this expansion. It is a promise brought to life by a design and craft organisation that draws on global talent and is carried publicly by acclaimed actor Taapsee Pannu, the Face of the Brand. For Aukera’s customers, grown diamonds are a deliberate upgrade to a finer, larger, better-designed diamond.

With the fresh capital, Aukera will accelerate store openings in new and existing markets, continue investing in design, product innovation and talent, and strengthen the omnichannel infrastructure that supports its retail engine. Founded in 2023 by Lisa Mukhedkar and Kumar Saurabh, Aukera is backed by Peak XV Partners, Fireside Ventures, Sparrow Capital, Prath Ventures, and Alteria Capital, and is on track to achieve its stated ambition of becoming a Rs. 1,000 crore brand.

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