Amrapali and Evoluzione and SR Artefacts team up for a multi-brand retail format

House of Amrapali, Evoluzione, and SR Artefacts have launched a new joint flagship store in Mumbai. The collaboration brings together the core retail offerings of the three brands of jewellery, fashion, and heritage artefacts under one roof, forming a consolidated retail experience across a 4,200 sq ft, two-storey location.

The store is segmented into dedicated zones for fine jewellery, silverware, and curated fashion. The layout is designed to provide a structured customer journey, allowing each brand to maintain its identity while offering a cohesive experience.

This multi-brand collaboration underscores a growing shift in India’s luxury retail industry toward experiential, design-led store formats, especially in high-value categories like jewellery, designer fashion, and heritage artefacts.