Chinese retailers are offloading polished diamonds as demand slips further

Anglo announced a $2.9 billion write-down in the value of De Beers as part of its 2024 annual results on Thursday. It was the second valuation reduction in two years, after a $1.6 billion write-down in its 2023 earnings. De Beers has lost its shine in recent years amid declining demand for diamonds, allegedly more sustainable lab-grown alternatives, and also declining demand in its crucial Chinese market, says a report in aol.com

De Beers now has a book value of around $4 billion, meaning the company has more than halved from a 2023 valuation of $8.5 billion. The current valuation includes a $2 billion stockpile of diamonds it has struggled to shift amid the downturn in the industry.

Duncan Wanblad, Anglo’s CEO, described the 2024 trading conditions for rough diamonds as “extremely challenging,” citing high midstream inventory levels and depressed demand in China for a steep drop in sales in the second half of the year. Anglo expects to remove 10 million carats from planned production this year, after removing 6 million in 2024.

De Beers has faced an identity crisis amid a drop-off in demand for authentic diamonds. That has partly been driven by brewing demand for lab-grown diamonds. The group entered the lab-grown business in 2018, aiming for sustainability-minded customers. However, that proposition aligned with their relative affordability has caused the product to cannibalize some of De Beers’ customers, and it exited that market in 2024, according to the report.