Nisun International partners with Gold of China to expand gold business

Nisun International Enterprise Development Group Co., Ltd, a technology and industry-driven integrated supply chain solutions provider, has announced a strategic partnership with Gold of China Co., Ltd., a national leader in the gold industry, to expand its gold business segment. This collaboration leverages soaring gold prices and growing market demand, positioning Nisun International to grow its footprint in both the gold retail and wholesale sectors. The projected sales are estimated to be between $30 to $50 million for 2025.

Of late, gold has solidified its status as a premier safe-haven asset. In 2025, gold prices have surged to their eighth record high this year, climbing nearly 11% year-to-date following a remarkable 27% increase in 2024. This upward trajectory, driven by gold’s unique commodity, financial, currency, and hedging attributes, has sparked widespread interest from investors worldwide.

Against this backdrop, Nisun International is seizing the moment to capitalize on the booming gold market through its alliance with Gold of China, a respected corporation founded in 1992 and approved by the People’s Bank of China.