D2C lab diamond brand Zuvelio achieves Rs 50 lakh monthly revenue   

Jaipur-based Zuvelio scales as a profitable, digital-first lab-grown diamond brand, specialising in durable, personalised rings for a global market. Zuvelio is a direct-to-consumer (D2C) Indian startup based out of Jaipur, Rajasthan. The brand specialises in lab-grown diamonds and functions as a ring-focused jewellery brand company. In February 2026, Zuvelio crossed Rs 50 lakh ($60,000) in monthly revenue.

Founded by two brothers, Jayant Soni and Jitender Soni, Zuvelio has since become a profitable brand in just four years of business. The secret to Zuvelio’s growth is its focused strategy. Instead of becoming the brand that specialises in all things lab-grown diamond, Zuvelio focuses on simplifying the ring-buying experience for its customers with its digital-first model.

Zuvelio helps its customers make buying decisions for engagement and wedding rings easier. The idea behind Zuvelio came when the founders saw a massive gap in the market where buyers feel overwhelmed when buying high-value jewellery without proper guidance. The founders of Zuvelio have a very clear mission statement: “Rings should be built for real life, not just the display, and buying a ring should feel confident, and not confusing.”

This mission statement has helped the brand grow from just two founders to a team of 35 members today. Zuvelio’s specialisation and personalised engagement rings, wedding bands, and customized jewellery pieces have found a place in both the domestic and international jewellery market.

The growth of Zuvelio is powered by its digital-first approach, which allows users to browse, customise, and order rings online. However, to help the brand grow further and to improve brand recognition in the domestic market, Zuvelio is planning offline expansion in 2026. This would be made possible through offline retail touchpoints where buyers can visit to try and test the designs in-hand while also being able to check the durability of each ring.