Jewellery retailers in India anticipate sales to shine further through early 2026

Rising gold prices, which have not quite deterred mass customers from buying gold jewellery, have still caused a dent in demand. World Gold Council’s India Gold Market Update for Q3 2025 revealed that total gold demand fell by approximately 16% to 209.4 tonnes from the previous year’s 248.3 tonnes.

Although the auspicious period between November 1 and December 14 was estimated to have about 46 lakh weddings take place, according to the Confederation of All India Traders (CAIT), retail jewellers report continual healthy demand and anticipate robust sales in the coming months, especially for categories such as contemporary bridal jewellery and diamond-studded jeweller.

MP Ahammed, Chairman of Malabar Group, discussed the prolonged wedding cycle’s impact on retail jewellery sales with FE, saying, “Today, brides shortlist designs earlier and visit stores much before wedding seasons for jewellery personalisation and buying. This keeps demand consistent between festive and wedding cycles, which is also why we did not see a significant slowdown after Diwali. With extended auspicious dates and rising interest in custom-made bridal jewellery designs, we expect the demand cycle to continue through early Q2 next year.”

Meanwhile, Zen Diamonds India reported an 18-22% rise in ticket size compared to the previous year, with Managing Director Neil Sonawala saying, “Based on current footfall and order trends, we expect the momentum to continue well into January and early February, extending slightly beyond the traditional wedding season. Additionally, investment-led diamond purchases, especially solitaires, typically remain strong through the first quarter; therefore, we anticipate steady demand throughout Q1 of 2026.