Lucira Jewelry enters Pune with Its largest lab-grown diamond store

Lucira Jewelry, a modern fine jewellery brand, has strengthened its retail footprint in Pune with the launch of its largest experience-led store so far, marking the brand’s second outlet in the city. Spanning nearly 2,000 sq. ft, the newly opened store has been conceptualised as an interactive retail space. The layout features open-plan displays, dedicated styling counters, and tactile touch-and-feel zones, designed to encourage deeper engagement and a more personalised jewellery discovery experience for consumers.

The Pune flagship also debuts several new retail formats for Lucira, including a Kids’ Corner and exclusive sections dedicated to 9KT jewellery, Platinum pieces, Enamel designs, and the recently introduced Petalique collection. The store houses skin-safe, nickel-free jewellery crafted for both everyday use and special occasions.

Lucira’s expansion in Pune comes at a time when the city continues to witness robust consumption growth, supported by a rising migrant population and increasing disposable incomes. The store showcases the brand’s complete portfolio of certified lab-grown diamond jewellery, ranging from solitaires and signature collections to daily wear and occasion-focused designs. All offerings are backed by IGI, GIA, or SGL certifications, BIS Hallmarking, and come with lifetime exchange and buyback assurances.