LGD brand Avira Diamonds opens a new store in South India – Hyderabad

Lab-grown diamond jewellery brand Avira Diamonds has started its south India expansion with the launch of its first store in Hyderabad. The store opening is part of Avira’s larger expansion strategy in southern India, which includes opening stores across Andhra Pradesh and Telangana. The new store located at Madhapur spanning across an area of 1,600 sq ft offers jewellery pieces including earrings, bracelets, bangles, solitaires, and coloured diamonds.

Commenting on the expansion, Suresh Jain, founder and managing director of Avira Diamonds, said, “The concept of earth-friendly diamonds instantly captivated me with its promise of sustainability and ethical sourcing. As I immersed myself in understanding this innovative approach, I discovered its profound potential to revolutionise the industry.”

“With our first store in Hyderabad, we are excited to bring Avira’s signature craftsmanship and sustainable luxury to a city known for its rich legacy in jewellery and fine living. We’re here to make diamonds accessible to every Hyderabadi household,” he added.

Avira Diamonds currently has 8 retail stores in Chennai, Bangalore, Puducherry, and Dubai.