Men’s jewellery market shines in India, grows 25–30% in 2025 

Actor-producer Channing Tatum walked the red carpet at this year’s Oscar awards night with a Tiffany & Co brooch complementing his outfit, while actor Timothee Chalamet flaunted an assortment of dazzling Cartier diamond jewels. A trend well-established in the West for years appears to be gaining momentum in India as well, with sales of men’s jewellery increasing 25-30% year-on-year in 2025, according to industry executives. Men’s jewellery accounted for 15% of India’s jewellery market, pegged at $94.14 billion in 2025, showed data from Indian Bullion and Jewellers Association, with a threefold surge in share since 2020.

“When a widely followed personality chooses to incorporate distinctive pieces into his wedding look, it can encourage more men to view jewellery as an integral part of groom styling rather than an afterthought or a wedding gift,” said Ramesh Kalayanaraman, executive director, Kalyan Jewellers, adding that with the broadening of the category, men’s jewellery is no longer restricted to wedding wear but becoming part of everyday male dressing.

In 2025-26, Kalyan Jewellers has seen double-digit growth in men’s jewellery, with the category contributing 42% to the company’s standalone India revenue in the third quarter.