Mia by Tanishq launches Big Bling Fest offering 100 % off on jewellery-making charges

Mia by Tanishq, the fine jewellery brand, has unveiled its Big Bling Fest, aimed at driving demand for contemporary jewellery with discounts across its diamond and silver collections. Running from 16 July to 2 August 2026, the campaign combines the launch of new collections with promotional offers, as jewellery retailers look to capitalise on festive purchases, gifting occasions and growing demand for lightweight everyday jewellery.

During the festival, customers can avail up to 100 per cent off on making charges for diamond jewellery and up to 30 per cent off on silver jewellery. The retailer is also offering gifting options starting at Rs 4,999. The festival also introduces several of the brand’s latest collections. These include the Sunkissed Collection, the Manifest Collection, and the Bee My Valentine Collection.

The Big Bling Fest will be available across Mia by Tanishq stores nationwide until 2 August 2026, marking what the company intends to establish as an annual retail event centred on contemporary fine jewellery.