

Luxury diamond brand Glowtime is opening its new experience centre at Central 50, Sector 50, Noida, as part of its strategy to position lab-grown diamonds. The new location features Glowtime’s Love Grown Diamonds collection, combining intricate craftsmanship with sustainability-focused materials.
The showroom has been designed to function not just as a sales outlet, but as an immersive retail environment where visitors can engage directly with Glowtime’s portfolio, including statement necklaces and contemporary classics crafted from lab-grown diamonds.
An exclusive preview of the collection is scheduled for 15–17 August 2025, offering customers a dedicated window to explore upcoming designs.
Vikas Garg, Founder of Glowtime stated, “Our vision with Glowtime has always been to blend luxury, responsibility, and artistry.”
Vivek Garg, Co-Founder added, “This new showroom is more than just a retail space, it’s an immersive experience where clients can explore the beauty of lab-grown diamonds and feel confident about the legacy they’re investing in.”
As part of its broader brand strategy, Glowtime has partnered with organisations to further its carbon-neutral initiatives and strengthen its environmental responsibility. This aligns with a wider retail trend of sustainability influencing high-value purchase decisions in luxury jewellery.